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Regardless of who is getting marketed to, many variables, like the point of view the marketers will use. These marketplace orientations determine how marketers will approach the arranging stage of advertising and marketing. This prospects into the advertising and marketing mix, which outlines the specifics of the solution and how it will be sold. This can in turn, be affected by the atmosphere surrounding the solution , the results of advertising and marketing research and marketplace research, and the qualities of the product’s target marketplace.

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As soon as these variables are established, marketers should then determine what strategies will be employed to marketplace the solution. This decision is primarily based on the variables analyzed in the arranging stage as nicely as the place the solution is in the solution life cycle.